Elevate Your Brand with a Professional Voice Actor Website
Hey, voiceover friend! I'm so glad you're here. I wish I had something like this when I started!
Whether you're just starting out or looking to revamp your online presence, having a solid voice actor website is essential. Your website is kinda like your digital storefront. Potential clients, stop by and check out what you have to offer. Then they decide if they like you or not, or if your voice is right for their project.
If you've never built a website, don't worry—I've got your back. Let's dive into what makes a great voice actor website and how you can create one that works for you. It's simpler than you might think, and I'll guide you through every step.
1. Start with the Basics: A Clean and Simple Design
photo by Jessica Lewis
First impressions matter, and your website's design is the first thing visitors will notice. You don't need to hire a fancy designer (though you can if it fits your budget); just focus on keeping things clean, simple, and professional. Avoid clutter and flashy elements that distract from your content. Instead, aim for:
Clear navigation: Make it easy for visitors to find what they're looking for—like your demos or contact page.
Responsive design: Ensure your *voice actor website* looks great on both desktop and mobile devices.
Brand consistency: Use colors, fonts, and imagery that reflect your unique voice and personality.
2. Showcase Your Demos Front and Center
Your demos are the heart and soul of your *voice actor site*. Potential clients want to hear what you can do, so make it easy for them to listen. Here's how to make your demos stand out:
High-quality audio: No room for static or background noise here! Invest in good recording equipment and editing software. Even if you still need a demo, use the best audio you can get. Use what you've got. You can always upgrade this later.
Variety: Showcase a range of styles, from commercial reads to character work or narration. Some suggest "niching down," meaning choosing a niche voiceover genre, and sticking with it.
Easy access: Embed audio players directly on your homepage or a dedicated "Demos" page. Bonus points for labeled tracks (e.g., "Commercial Demo" or "Animation Reel").
3. Add Social Proof with Testimonials
Let's face it: people trust other people. Including testimonials from happy clients can help build credibility and trust. If you're just starting out and still need testimonials, that's okay. Ask for feedback from people you've worked with—even if it was a free or practice gig. When you get those glowing reviews, display them prominently on your voice actors website.
4. Make It Easy to Contact You
You'd be surprised how many voice actor websites make it hard to reach the talent. Don't be that person. Include a clear, easy-to-find contact page with:
photo by @tranmautritam via Pexels
Your email address (or a contact form if you prefer privacy)
Links to your social media profiles
Optional extras like a phone number or booking calendar if you're comfortable with it
Make sure this page is simple and straightforward—no one likes hunting for an email address.
5. Include a Bio That's All About You
Your bio is where you let your personality shine. Clients want to know the person behind the voice, so share a little about yourself. Highlight:
Your experience: Mention any big projects or clients you've worked with.
Your strengths: What makes your voice unique? Are you great at warm, conversational reads? Maybe you excel at character work?
A touch of personality: Don't be afraid to show who you are. A friendly, approachable tone goes a long way. I have a secret for adding personality to your site. Comment below if you'd like to know more!
6. Optimize Your Website for Search Engines (SEO)
SEO might sound scary, but it's really about helping people find your voice actor site. Here are a few simple tips:
Use keywords like "voice actor website," "voice actor site," and "voice actors websites" naturally in your text.
Write descriptive alt text for your images.
Add meta descriptions for each page that summarize the content in about 150-160 characters.
7. Keep It Updated
A website isn't a 'set it and forget it' kind of thing. Keep your site fresh by updating your demos, adding new testimonials, or writing blog posts about your work. This not only keeps your site current but also shows clients that you're active and invested in your career. It's a great way to stay engaged with your audience.
8. Don't Forget the Extras
If you really want to go the extra mile, consider adding these features:
A blog or resources page: Share tips, behind-the-scenes looks, or industry insights.
Downloadable resume or one-sheet: Make it easy for clients to get all the info they need about you.
Portfolio of past work: If you've done voice work for commercials, audiobooks, or animation, show it off!
Ready to Get Started?
Creating a voice actor website can feel overwhelming, especially if you're new to it. But here's the thing: it's totally doable if you're willing to learn and put in the work. Remember, your website can be imperfect from day one. Start simple, and you can always improve it as you go.
I've got something just for you if you're looking for guidance. I host group coaching sessions designed to help voice actors like you build the perfect website and take control of your online presence. You'll learn things like branding and design, copywriting, and optimizing your site for SEO—all in a supportive, collaborative environment.
Although I've worked with WordPress, I personally love Squarespace for its ease of use and design. There's no right answer here, but if you want to dive into Squarespace, that's what the group coaching focuses on—getting started on Squarespace.